THE RIGHT WORD.
In a world dominated by the changing nature and speed of images, the word remains the pillar of product identity and
brand image building.
To arouse emotion, stimulate visualization, tell a story,
build a relationship of trust and closeness with the Customer.
Because "the right word" is the key to success in any
effective communication strategy, finding it becomes an indispensable quest.
A creative idea for your brand?
A new product concept?
Create the change. Be unique. Make it with words.
Alessia Alberti
Founder
My expertise?
BRAND CONTENT.
Personalized support
Brand creation & re-branding
Established brands & large enterprises
Writing all your communication tools
Press Kits
Brochures
Catalogues
Guides
Product packaging
WEB
Brand blog
Lifestyle articles
Web pages
Newsletters
E-mailings
Product sheets
Social networks
ADS | VIDEO
Publishing editorials
Advertising inserts
Storyboards
Branded film
Advertisings
Tutorials
Boosting brand awareness
Identity & Branding
The tone & style of your brand
Customized Storytelling
your products are unique!
Projects
Click to like a project
Double-click to see it in detail
Let's work together to give your brand a voice.
Clarins Group, L'Occitane Group, Shiseido Group, Yves Rocher Group, LUSH, L'Atelier Parfum, Sisley...
*Pictures used for illustrative purposes and as part of the portfolio. Non-commercial use. All rights reserved to their authors (see photo credits).
About
Alessia Alberti | Copywriter
Passionate about words since the beginning, partner of beauty brands since 2015, I decide to make it my specialty. My daily challenge: create innovative communication media, adapt my style to the product and brand values, target the audience in a relevant and original way. With my eyes fixed on the latest trends, I will find "the right word", the magic formula that will make your brand irresistible!
My Assets
Multi-brand expertise
At the service of Large Groups and agencies, I have consolidated my know-how in the field of Beauty. Today, I support a portfolio of very dynamic brands: skincare, make-up, perfume, sun products, hair products, Spa Institutes, aesthetic medicine, dermatology, vegan, natural and organic cosmetics.
Multi-channel expertise
I write all your communication tools for a coherent and unique omnichannel approach: from the writing of your web pages, to the development of print media, advertising, video script, to packaging tools and in-store devices.
A global understanding of the market
Since 2015, the cosmetics and beauty market has been part of my daily life: my years of work with advertisers have built solid foundations to my knowledge of their codes, their players, their distribution and their keys to success. This expertise provides me with a global vision of the challenges of brand communication and allows me to provide a creative response that is in line with your brand strategy.